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Language of Licensing

Speaking of Merchandise: Is it Mer-tch or Mur-kuh?

Two years ago, we launched TLL’s first survey on the language of licensing. Now the second iteration of the Language of Licensing (LoL) Survey is upon us, and a question we did not ask two years ago posed: How do you pronounce “merch”?…


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Product Categories

What’s the Deal? Apparel, Home & Accessories Lead TLL’s Deal Sheet Count

Most of the deals that TLL reported this year in our weekly Deal Sheet were for apparel, followed by home & home furnishings and accessories…


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Editorial

Coming Up With a Number

We answer one of the most common questions we receive: Where do TLL’s numbers come from?…


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Editorial

Does Licensing Have a Diversity Problem?

The 2018 Salary Survey revealed something off this year—that there may be costs associated with being non-white and non-male for licensing executives that have nothing to do with years of experience, hours worked, or job title…


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PRESCHOOL

As Generations Shift, Preschool Market Follows

On tracking the macro and micro shifts within the global market for licensed preschool properties—China is poised to…


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Sports

Sports: A Closer Look

The impact of major sporting events—the Super Bowl and the Winter Olympics—on sports-based licensing is expected to be minimal in comparision with previous years…


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Editorial

Year in Review: A Study in Contrasts

In 2016, we tracked 2.7% growth worldwide from the previous year to bring licensed retail sales up to a record $167.5 billion. The next two years’ worth of sales will grow as well, provided that brands continue to straddle the line between two extremes…


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Retail

The Future of Ecommerce is In-store

With traditional retail business models crashing down, and ecommerce on the rise, retailers will need the power of brands to thrive. Retail-tainment and omnichannel…


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Licensing Law

Founders Beware: Retaining Ownership of IP

Leaving the company you founded can mean leaving your intellectual property behind, too. Guest writer Abraham Hamra explains…


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Toys & Games

What Spinners Spell Out for the Future of Play

The hottest trend in toys this year, fidget spinners, and not that appealing to licensing execs, although some major players are introducing new in-house toy lines to expand the trend. But the tactical play patterns…


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