Over 2,500 unique companies own and license out intellectual property for branded consumer goods in the U.S./Canada. TLL breaks down the numbers behind the Licensing Sourcebook to discover where the money is—and for which property types the field is getting crowded. Please note that this breakdown won't tell you the relative size of the licensing business—after all, it doesn't … [Read more...] about It’s Getting Crowded: A Census of Licensors
TLL
Most Valuable Brands: Celebrity & Sports Top-Earners
On average, a licensed property will generate $7.53 million in retail sales a year within the U.S./Canada—according to data from TLL's Annual Licensing Business Survey and the Licensing Sourcebook. The most valuable brands—as determined by calculating the total number of properties owned by licensors in the Licensing Sourcebook relative to licensed retail sales in the … [Read more...] about Most Valuable Brands: Celebrity & Sports Top-Earners
Who’s News — 1/22/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. LIMA welcomes Gisela Abrams (from Sesame Workshop) as SVP Global Partnerships and Sharon Weisman (from UBM) as Senior Director Global Business … [Read more...] about Who’s News — 1/22/2018
Deal Sheet — 1/17/2018
Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Properties Available or Recently Assigned, U.S. *Extension or renewal. Property (Description)Categories AvailableLicensing Contact Electric Negro (The)Animated series … [Read more...] about Deal Sheet — 1/17/2018
Experiential Licensing: Targeting Travelers
Globally, the fastest-growing consumer segments are spenders hailing from Asia and, more generally, Millennials. These two cohorts are more likely then ever to spend money on an experience, rather than on some consumer good. According to Expedia’s 2018 Air Travel Outlook Report, for example, 74% of 18–65 year-olds would rather spend their money on experiences than possessions, … [Read more...] about Experiential Licensing: Targeting Travelers
HBA Gets Fashionable
Licensed consumer goods based on fashion brands generated $21.45 billion worth of retail sales in the U.S./Canada in 2016—HBA goods accounted for $2.55 billion's worth of that. This year, we can expect to see more competition in the HBA space from home-brewed brands (the types of which would have been obvious picks for licensing in prior years) and new, innovative extensions … [Read more...] about HBA Gets Fashionable
U.S. Holiday Retail Sales Outpace Expectations
More than in any other season, the share of licensed retail sales during the end-of-year holiday shopping period is the highest of the year. Look out for TLL's Annual Licensing Business Survey to hit your inboxes to share your perspective on how well (not not) 2017 went—but in the meantime, we look back on the general retail market. Considering that current estimates peg … [Read more...] about U.S. Holiday Retail Sales Outpace Expectations
Deal Sheet — 1/10/2018
Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Calvin Klein Nourison IndustriesRugs Calvin … [Read more...] about Deal Sheet — 1/10/2018
Year in Review: A Study in Contrasts
In 2016, we tracked 2.7% growth worldwide from the previous year to bring licensed retail sales up to a record $167.5 billion. The U.S./Canada was responsible for over 60% of that total (with almost $106.6 billion in sales) and provided much of the impetus for growth worldwide—the territory grew 3.2% in licensed sales from the previous year. This year, we saw the largest Black … [Read more...] about Year in Review: A Study in Contrasts
Emerging Content
As we enter into the new year, here are the latest new brands with licensing potential as well as ways to exploit them. Hasbro is planning a new animated TV series for 2019 based on its Micronauts line of collectables. The mini superhero brand will see a live-action movie in 2020 following the TV series, which is aimed at 6–11 year-olds. Hulu teams up with executive producer … [Read more...] about Emerging Content