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Consumer Research: Affluents, Students & More

The latest consumer spending research on affluents, Millennials and Gen Z, K12 as well as college students, and the global toys/games market…

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Licensed Entertainment/Character Sales Hit $31.1 Billion Worldwide; Soft Goods Lead Growth

Retail sales of licensed entertainment/character-based apparel, accessories, and other soft goods including domestics helped propel sales for the fastest-growing property type…

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E-commerce Sales Surge as Specialty Purges Entertainment/Character

Retail sales of licensed entertainment/character-based merchandise through e-commerce sales grew 11.1% in 2017 while sales via specialty channels dropped…

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Retail Sales of Licensed Merchandise, U.S. & Canada

Retail sales of licensed merchandise reached $106.5 billion in the U.S. and Canada in 2016, growing 3.2% from 2015, according to TLL’s Annual Licensing Business Survey. At last, the industry has surpassed the 2008 pre-recession high of $104.5 billion. This last year marks the sixth year of positive growth for the region; 2015’s $103.3 billion figure was only the second time retail sales passed the $100 billion mark. Licensed sales also greatly outpaced GPD growth; in 2016, U.S. GDP grew by 1.6% and Canadian GDP by 1.2%.


Royalty Profile for Art-based Licensed Merchandise

Royalty rates for art-based licensed merchandise in the U.S. and Canada, including rates from 2005–2015, and data for subcategories artists and museums…

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Average Industry-wide Royalty, U.S. & Canada

Overview of average Industry-wide royalty rates in the U.S. and Canada, by property type and product category…

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Retail Sales of Licensed Merchandise by Distribution Channel, U.S. & Canada

Ecommerce siezed its biggest share of the licensing pie yet, growing to 12% market share in 2017 in the U.S./Canada. Ecommerce growth was the highest amongst all retail categories for sales of licensed merchandise at a modest 2.6%—most categories remained flat or declined. The (only other) winner of 2017? Discount/mass, at 32.3% share. Representative Retail Stores By Distribution Channel Mass/Discount/Club/Big Box: BJ’s, Costco, Kmart, Sam’s, Target, Toys ‘R’ Us, Walmart Specialty Stores: Ace Hardware, Barnes & Noble, Bass Pro, Bed Bath & Beyond, Best Buy, Cabela’s, Cracker Barrel, Dick’s, Forever 21, GameStop, H&M, Home Depot, Limited, Lowe’s, Michaels, Modell’s, museum stores, PetSmart, Sherwin-Williams, Sports Authority, Staples, Zara Department Stores & Mid-tier: Bloomingdale’s, Dillard’s, JCPenney, Kohl’s, Macy’s, Neiman-Marcus, Sears Grocery and Drug: Ahold, Aldi, CVS Caremark, Giant Eagle, Kroger, Meijer, Publix,… . . . read more

Royalty Rates by Property Type

Royalty rates by property type in the U.S. and Canada, over the last 10 years…

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Retail Sales of Licensed Merchandise by Property Type, U.S. & Canada

The 3.2% growth in U.S/Canada licensed sales wasn’t even across the board. Entertainment/character, sports, and trademarks/brands (in particular, food/beverage) were the biggest drivers, while most other property types lagged behind. Yet, bucking the trend of previous years, most categories outperformed GPD (U.S. GDP grew by 1.6% and Canadian GDP by 1.2%), with only four (publishing, estates, non-profits, and music) faring worse. Perhaps most telling, there were no big losers—music brands, as the worst performing category, sank just 1.5% in 2016. Read more here. Retail Sales of Licensed Merchandise, by Property Type, U.S./Canada, 2010–2017 Note: Numbers may not add up exactly due to rounding. (Figures in Billions) Property Type 2010 2011 2012 2013 2014 2015 2016 2017 Art $5.49 $5.59 $5.59 $5.59 $5.55 $5.65 $5.75 $5.86 Art & Artists $4.09 $4.17… . . . read more

Apparel & Accessories

Licensed Apparel & Accessories Up 3.5% in 2017

Apparel and accessories are the largest product categories in the U.S./Canada, generating over 34% of licensed retail sales. Combined, the two earned $37.2 billion…

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