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Distribution Channels

Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019

Brick-and-mortar channels fielded 81.2% of all licensed entertainment- and character-based sales in 2019, according to TLL’s Annual Licensing Business Survey. Physical retail’s share of U.S. and Canadian sales has decreased…


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Back-to-School

Licensed Back-to-School Sales Expected to Rise 2.0% in 2020

Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery…


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Entertainment/Character

Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada

Retail sales of licensed entertainment- and character-based merchandise were up 3.7% in 2019 within the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey


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Index: Retail Sales of Licensed Merchandise, U.S. & Canada

[Updated Oct. 2019] Index of retail sales in the U.S. and Canada by country, distribution channel, property type, and product category.

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Retail Sales of Licensed Merchandise, Based on Music Properties, U.S. & Canada

Share of Retail Sales of Licensed Merchandise, Based on Celebrity Properties, by Type, U.S. & Canada

Share of Retail Sales of Licensed Merchandise, U.S. versus Canada

Retail Sales of Licensed Merchandise, U.S. versus Canada

Retail Sales of Licensed Merchandise, by Distribution Channel, U.S. & Canada

Retail Sales of Licensed Merchandise, U.S. & Canada


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