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Retail Sales

Economics of Licensing

In 2016, licensed retail sales in the U.S./Canada make up just 0.005% of the total. But while the fraction is small, the growth rate of licensed sales has consistently outperformed…


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Entertainment/Character

The Appeal Behind the Top $100+ Million Brands

The top $100 million entertainment/character brands aren’t equal when it comes to consumer engagement, awareness, and appeal…


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Licensing Law

Founders Beware: Retaining Ownership of IP

Leaving the company you founded can mean leaving your intellectual property behind, too. Guest writer Abraham Hamra explains…


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Food/Beverage

What’s So Special About Food?

The specialty food industry is worth an estimated $126 billion in the U.S., and represents one of the hottest growth areas for licensing. TLL visited the Summer Fancy Food Show for more…


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Retailers

Walmart Steady as Top Retailer in the U.S.

Walmart remained steady in its No. 1 spot as the top retailer based on sales, while Amazon climbed and Target dropped. Dollar stores…


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Art

Art Licensing Up 1.6%; Commercial Growth Steady

Sales of licensed art merchandise grew 1.6% from $5.67 to $5.75 billion in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The sector’s steady growth…


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TLL Survey

Up 7.6%, Entertainment/Character Leads 2016 Growth

In 2016, entertainment/character was the fastest-growing of all the major property types TLL tracks. Retail sales were up a stunning 7.6% to reach almost…


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Retail Sales of Licensed Merchandise, U.S. & Canada

Retail sales of licensed merchandise reached $106.5 billion in the U.S. and Canada in 2016, growing 3.2% from 2015, according to TLL’s Annual Licensing Business Survey. At last, the industry has surpassed the 2008 pre-recession high of $104.5 billion. This last year marks the sixth year of positive growth for the region; 2015’s $103.3 billion figure was only the second time retail sales passed the $100 billion mark. Licensed sales also greatly outpaced GPD growth; in 2016, U.S. GDP grew by 1.6% and Canadian GDP by 1.2%.

Art

Royalty Profile for Art-based Licensed Merchandise

Royalty rates for art-based licensed merchandise in the U.S. and Canada, including rates from 2005–2015, and data for subcategories artists and museums…


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Average Industry-wide Royalty, U.S. & Canada

Overview of average Industry-wide royalty rates in the U.S. and Canada, by property type and product category…

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