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Walmart Steady as Top Retailer in the U.S.

Walmart remained steady in its No. 1 spot as the top retailer based on sales, while Amazon climbed and Target dropped. Dollar stores…

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Art Licensing Up 1.6%; Commercial Growth Steady

Sales of licensed art merchandise grew 1.6% from $5.67 to $5.75 billion in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The sector’s steady growth…

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TLL Survey

Up 7.6%, Entertainment/Character Leads 2016 Growth

In 2016, entertainment/character was the fastest-growing of all the major property types TLL tracks. Retail sales were up a stunning 7.6% to reach almost…

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Retail Sales of Licensed Merchandise, by Product Category

Retail Sales of Licensed Hardware & Paint, Gardening, Pet Products, Funerary, Automotive Accessories, Boats & Vehicles


Royalty Rates Flat; Average Up to 8.75%

We’re now in the second decade of long-term stability in royalty rates, with the average up 0.2% to reach 8.75% in 2016 for the U.S./Canada. In comparison, the average royalty was…

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Product Categories

Toys, Food & Apparel Lead Growth on Product Side

Retail sales of licensed goods in the U.S. and Canada grew a robust 3.4% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. The leading drivers on the product category side…

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Discounters & Ecommerce Grow Licensed Distribution

Ecommerce is on the mind for this year’s batch of respondants to TLL’s Annual Licensing Business Survey. The distribution channel siezed its biggest share of the licensing pie yet, growing to…

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TLL Survey

Publishing Up 1% in the U.S./Canada; Steady Growth Worldwide

Retail sales of publishing-based licensed merchandise grew 1.0% to reach $4.51 billion in retail sales in the U.S./Canada—the highest since the category peaked in 2008 at $4.53 billion. Although 2015 growth is less than the previous year’s…

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Off-price Channel Continues to Gain Ground Ceded by Department Stores

There’s mounting evidence that the licensed product distribution trends highlighted in TLL Annual Licensing Business Survey for 2015—including the growth of the dollar/value/off-price channel and the decline of department/mid-tier stores are picking up steam in 2016…

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