By Gary Symons
TLL Editor in Chief
Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans.
The Rock of Ages hitmakers partnered with its licensing agency Epic Rights and Brands for Fans to develop the new products, which will be named after two songs from their album Hysteria: Animal and Rocket.
With this Def Leppard gin portfolio, Brands for Fans says it aims to embody one of rock ‘n’ roll’s most legendary and influential bands, adding to their legacy. “Both superior quality products, expertly created by globally recognized in-house master blender Daniel Henriksson, these gins will certainly deliver a rock ‘n’ roll lifestyle into the homes of both life-long fans and spirits connoisseurs!” said Brands for Fans.
With more than 110 million albums sold worldwide and two prestigious Diamond Awards in the U.S., 2019 Rock & Roll Hall of Fame inductees Def Leppard – Joe Elliott (vocals), Phil Collen (guitar), Rick Savage (bass), Vivian Campbell (guitar) and Rick Allen (drums) — continue to be one of the most important forces in rock music.
Def Leppard’s influential career includes numerous hit singles and ground-breaking multi-platinum albums—including two of the best-selling albums of all time, Pyromania and Hysteria, capturing the group’s legendary tracks such as “Rock of Ages,” “Pour Some Sugar on Me” and “Foolin.”
Def Leppard ‘Animal’ is a classic London Dry Gin with a high intensity of flavors. The grain-based distillate is heavy with juniper, lemon, and botanicals. It is spicy, big, and bold and has all the classic gin characters you should expect in a London Dry Gin. This gin’s label design is inspired by the hit single “Animal” from the album Hysteria.
Def Leppard ‘Rocket’ is a premium distilled gin that is bold with juniper and herbaceous tones. Taking inspiration from the lavender labyrinths in Sheffield (Manor Lodge), and to get an even more developed experience of botanical character, additional flavors of lavender and lemon are macerated and blended with the distillate. There are no added sweeteners, ensuring the purest quality of liquid. The label design is based off the hit single “Rocket” from the album Hysteria.
Both products launched June 10 in the UK, mainland Europe, Sweden, the Nordics, and the USA. They are available to order at https://brandsforfans.com/