TLL crunched the numbers from Licensing Source Book Online—and, surprise, the U.S./Canada leads with 66% of licensing executives. Europe comes second at 22.8% and Asia third at 6.5% share. See our latest update with licensors and licensees by cateogory below.
[pieChart title=”Share of Licensing Executives, Worldwide, Sept. 2016″]
OverviewNote that the Licensing Source Book Online is first and foremost an English-language publication and that its listings are skewed towards those businesses that conduct at least some business in English. Since over 80% of listings are for executives with a title of director or higher, the numbers don’t necessarily reflect the entire licensing population, but are more reflective of where companies have located their main offices. But they are surprisingly apt when it comes to the people who are active in the global deal-making business.
For example, territories like Asia have a far larger manufacturing base than does the U.S./Canada. But a lot of these manufacturers do not deal with licensors or agents directly, instead taking on sub-licensee contracts for regional licensees. And many executives handle more than one territory: for example, an executive can handle all deals for EMEA while based from a U.K. home office. Conversely, the share of licensors and agents represented in the Licensing Source Book Online are relatively closer to actual figures, with most major brand owners and representatives listed. Top Ten CountriesWhen broken out by individual country, the U.S. and U.K. lead as the top two countries worldwide by share of licensing executives. In fact, the two countries top every category list, with Germany and Canada as the other two countries regularly featuring in the top five. Japan is more skewed towards agents and consultants, while Australia lands in the top five lists for agents and licensees.
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