By Allison Watkinson
TLL Reporter
Authentic Brands Group has announced the signing of a long-term license with G-III Apparel Group for Nautica women’s apparel.
Authentic Brands Group is a global brand development, marketing and entertainment platform. The company specializes in multimedia marketing campaigns, licensing partnerships, and connecting brands with retailers and distributors.
“We are proud to partner with G-III as our new Nautica women’s partner,” said Authentic president, Jarrod Weber. “G-III has a proven track record of unparalleled expertise in product development across a range of categories with a well-established network of prominent retailers. We look forward to enhancing Nautica’s core offerings for women, an important consumer segment for the brand, in partnership with industry-leader G-III.”
Through the partnership, G-III will design, manufacture and distribute Nautica branded sportswear, jeans, clothing and dresses for the U.S. and Canada.
The new license launches in January 2024 with a collection of jeans and a range of corresponding lifestyle products.
“We are proud to add Nautica to our portfolio of over 30 globally-recognized brands and work with Authentic. Together, we share a commitment to expanding Nautica’s business and continuing the legacy and ethos of the brand,” said G-III EVP, Jeffrey Goldfarb. “Nautica fits nicely into our portfolio, and we are confident that with our product experience and strong infrastructure combined with Authentic’s best-in-class brand building expertise, we will build on the brand’s iconic offerings and presence across North America.”
Nautica is a global lifestyle brand that creates products in over seventy categories including apparel, accessories and home for men, women and children.
The new Nautica branded products will be distributed in department stores, digital channels and e-commerce websites in North America. The products will also be available in franchised stores across the globe.
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