Wright’s Media, an industry-leading global content licensing agency, this week announced a partnership with Group Nine Media, which owns the popular POPSUGAR and Thrillist.
POPSUGAR is an online magazine aimed at millennial women, covering pop culture, health, fashion, celebrities and current events. It is ranked as one of America’s most popular lifestyle brands for women, with 32 million active users and 300 million readers per month. Thrillist is also a lifestyle publication, but with more of a focus on travel, adventure, and entertainment, including food, restaurants, wine and spirits.
Wright’s Media’s Chief Revenue Officer Michelle Myers says Group 9 is now a top 10 global media company with some of the most optimistic, fast moving, deeply connected brands in the categories that matter now. As the #1 video publisher on mobile in the U.S.,” she adds, citing stats from Nielsen DCR. “Group Nine’s brands reach over 70 per cent of all Americans under 35 years old every month.”
Wrights is also a powerhouse in the publishing industry. Its focus is to partner with traditional publishers, digital media companies and large content creators to strengthen their relationships with brands and consumers by creating breakthrough licensing programs.”
“We are truly honored to represent Group Nine’s POPSUGAR and Thrillist to help them market cutting-edge licensing programs like POPSUGAR’s new Beauty Awards and Thrillist Selects seal of approval that will continue to expand their consumer touchpoints and showcase the power of these brands,” says Myers.
Under the joint program, Wright’s will be tasked with getting better uptake on recommendations made in editorial endorsements by POPSUGAR and Thrillist writers.
“Group Nine’s audiences deeply trust our editorial endorsements and those recommendations convert into actual actions,” said Priyanka Arya, VP of Strategic Partnerships & Finance at Group Nine. “We look forward to our licensing partnership with Wright’s Media to amplify our recommendations to the brands and products featured.”