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Hasbro Expands License Deal With Epic Games

Toy and entertainment company Hasbro has announced an expansion of its current licensing program with Epic Games for products based on the Fortnite video game.

The deal, announced during Hasbro’s Investor Event on Feb. 25, extends the agreement by five years, and expands the deal beyond outdoor play products and tabletop games into item expressions such as collectible action figures, vehicles, and role-play gear.

The announcement extends a successful two-year deal brokered by IMG between Hasbro and Epic Games wherein the company was granted license to integrate Fortnite into its NERF and MONOPOLY products. Now, with the growing partnership, Hasbro is excited to bring new products as well as in-game experiences to Fortnite fans of all ages, first with the recent in-game debut of the G.I. JOE character, Snake Eyes. Coinciding with the in-game integration of this fan-favorite character, Hasbro released a Fortnite and G.I. Joe collaboration product, the Snake Eyes: Zero Point Edition figure available exclusively on Hasbro Pulse for fans aged 16 and older in the U.S. and Canada.

“Hasbro’s expertise in the realm of collectible figure and role-play segments has yielded incredibly positive results for our long roster of entertainment-based action brands,” said Adam Biehl, SVP & GM at Hasbro, Inc. “We’ve had tremendous success collaborating with Epic Games and the Fortnite brand over the past few years, and this expanded product licensing partnership allows us to deliver an amazing lineup of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience.”

Fortnite is a free multiplayer game where players collaborate to create their own Fortnite world or battle to be the last one standing. Fortnite and its Battle Royale and Creative modes are free and available on PC, Mac, PlayStation 4, Xbox One, Switch and Android. Epic Games does sell in-game content on Fortnite, but the game itself is free to play.

 

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