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Consumer Electronics

How Sharp is Best Buy?

Sharp is licensing its name to Best Buy for a direct-to-retail exclusive line of LED TVs. That’s not all that unusual, except that Sharp’s core business is manufacturing TVs, and the brand has its own Sharp Aquos brand of LED TVs.

Sharp’s insists this is not a case of Sharp granting Best Buy permission to put the Sharp name on Best Buy’s house brand Insignia sets.

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