If you grew up in the late 1990s and early 2000s, you might remember the craze for JELL-O Easter Egg Molds that put smiles on faces in more than 30 million households. Now, that product is back, thanks to a licensing partnership between Bay Island LLC and the Kraft Heinz Company, which owns the JELL-O brand.
“We are grateful to be able to bring back this fun family tradition,” said Ken McMahon, President of Bay Island. “This colorful JELL-O Gelatin egg kit is the perfect activity for celebrating Easter.”
Founded in 1990, Bay Island is a leading supplier to U.S. retailers offering compelling food and beverage gifts and kits in partnership with trusted brands such as Hillshire Farm, Ghirardelli, Dove, Cinnabon, Caribou Coffee, Hostess, Dot’s Pretzels, Famous Dave’s, Kraft, Heinz, JELL-O, Jet-Puffed, Velveeta, Oscar Mayer and more.
The fun, family-friendly activity kit features three flavors of 3 oz. JELL-O Gelatin (Lemon, Cherry and Berry Blue), a reusable six-egg hinged mold and a funnel for easy filling. The colorful kit makes 12 extremely wobbly eggs and can be found at most Walmart locations this Easter season at a retail price of $9.98.
“We appreciate our partnerships with The Kraft Heinz Company and Walmart and our ability to delight consumers with creative products from trusted brands,” said Bay Island’s CEO, Lucas Downs.
Bay Island LLC is represented by MHS Licensing in Minneapolis, MN and The Kraft Heinz Company is represented by Brand Central in Los Angeles for JELL-O and other top brands.