Having long ago made the leap from underwear to socks, Jockey International is now ready to move into shoes via its new licensing deal with The Eastman Group. Athleisure is the focus of the new line, which will include slippers, flip-flops, and casual shoe styles for men and women.
Those shoes will use advanced materials to regulate temperature, cooling in warm weather and insulating in the cold. The lines are due at retail for a soft launch in spring/summer 2016 season, with a full launch in fall/winter 2016. Jockey licenses its brand for other non-core products including baby clothes (Gerber Childrenswear) and sleepwear and thermals (Intradeco).