Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie

By Allison Watkinson
TLL Reporter
Keebler has partnered with Warner Bros. Discovery for a licensed cookie product and online promotion inspired by the upcoming film, Beetlejuice Beetlejuice.
Designed as a sequel to the original Beetlejuice film that hit theaters in 1988, Beetlejuice Beetlejuice follows three generations of the Deetz family as they return to their home in Winter River and find themselves haunted once again by a mysterious portal to the afterlife and the demonic bio-exorcist, Beetlejuice.
Inspired by the Beetlejuice character’s black-and white-striped suit, the limited-edition Beetlejuice Beetlejuice cookie features a dark chocolate shortbread cookie that is topped with vanilla-flavored fudge stripes.
“We’re thrilled to introduce this partnership to our classic fudge stripes portfolio, providing a fun take on the classic black-and-white-striped suit that Beetlejuice fans know and love,” said Keebler VP, Alicia Mosley. “At Keebler, we strive to create magical moments for families and what better way to do so than by partnering with Warner Bros. Discovery to bring some tasty moments to the highly anticipated new film.”
In addition to the licensed cookie product, the official Keebler website will feature an array of  family-friendly content, digital games and recipes on its Open for Magic digital hub that are inspired by the upcoming Beetlejuice Beetlejuice film.
The packaging for the Beetlejuice x Keebler cookie includes a QR code that can be scanned to directly access the Keebler Open for Magic platform.
Owned by the Ferrero Group, Keebler is an American baked goods brand that manufactures and distributes over thirty different types of cookies and desserts. Keebler branded products are marketed using the company’s long-standing corporate mascots, the Keebler Elves.
The limited-edition Beetlejuice Beetlejuice Dark Chocolate & Vanilla Fudge Stripes product is available at retailers across the United States while supplies last.
The Keebler x Beetlejuice Beetlejuice partnership was secured on behalf of Warner Bros. Discovery by the company’s dedicated licensing division, Warner Bros. Discovery Global Consumer Products (WBDGCP).