The Kraft Heinz Company and its exclusive licensing agency Brand Central have announced a wide range of new partnerships connected to well known products including Planters, Kool-Aid, Heinz, and Jell-O, among others.
“We are excited to welcome our new merchandise partners to the Kraft Heinz family,” said Ashley White, Associate Director, Marketing—Global Licensing & Creativity, at Kraft Heinz. “With the rise in sales of America’s favorite foods, our new products are in high demand with retailers and consumers alike, (so) we are excited to deliver more products that enable our fans to show their love for our brands.”
New partners include:
- Odd Sox for hosiery and underwear
- Funko for vinyl figures and plush
- Fiesta for plush, inflatables, and amusement items
- WS Licensing for co-branded Heinz®/Anirollz plushies, stationery items, drinkware, blankets, enamel pins and accessories
- Toynk for puzzles, drinkware, kitchen items, fleece blankets, resin statues and novelty
- Ruz USA for Christmas ornaments and seasonal décor
- Shock Doctor for co-branded Kool-Aid® flavored mouth guards
The Kraft Heinz Company is one of the world’s largest food companies, with net sales of approximately $25 billion in 2019. Their licensing partner Brand Central is one of the world’s leading licensing agencies. Anyone interested in more information on Kraft Heinz licensing opportunities can contact Jodi Bogdanoff via Jodi@brandcentralgroup.com.