By Allison Watkinson
TLL Reporter
Dan Dee International has signed a multi-year licensing agreement with Mattel for the Thomas & Friends children’s brand.
Dan Dee International is a design and manufacturing company that specializes in plush toys, seasonal gifts, decor and baby products. The company supplies its products to numerous retail companies for mass-market, food, drug and specialty distribution.
“Thomas & Friends is beloved by so many parents and children,” said Dan Dee International SVP, Menal McGrath. “We are happy to be partnering with Mattel to bring these iconic characters to life in the toy and seasonal aisle.”
For the multi-year partnership with Mattel, Dan Dee International will bring an extensive new collection of Thomas & Friends everyday plush and seasonal products to market in the US and Canada.
The rights to the Thomas & Friends children’s brand was acquired by Mattel in 2012. Since the acquisition, Mattel has released numerous toy collections, digital apps, and animated content for the Thomas & Friends IP through both licensing partnerships and its in-house design teams.
Dan Dee’s Thomas & Friends plush products are currently available for purchase at Barnes & Noble and will be released at Walmart later this year.
Mattel Announces Distribution Partnerships for Thomas & Friends: All Engines Go