The vowel-free licensing company MBLM (pronounced ‘Emblem’) says it has taken its first giant step into the Asian market, opening a new office in Seoul, Korea, headed by industry veterans.
MBLM describes itself as a “brand intimacy agency” which is focused on building ultimate brand relationships using emotional science. The approach has helped the company grow over the years, and now MBLM has established a team in Seoul under the leadership of Managing Director Nelson Hur.
MBLM managing partner William Shintani says Hur brings a unique perspective, having worked for more than 20 years in the industry for multiple agencies, where he served large Korean companies, including Cheil Worldwide and Samsung. Hur will be supporting a strong executive team with expertise across a broad range of industries including consumer goods, technology, financial services, industrial and retail.
“We spent a considerable amount of time cultivating our Korean presence, ensuring we had the best team to represent MBLM with the ability to deliver unparalleled services and tools for our clients,” Shintani said.
With its expansion into Korea, MBLM continues to grow its global footprint and now has offices in five countries located in the U.S., Mexico, Canada, the UAE and South Korea. The Korea office will work on brands in Asia, looking to enhance their local presence or expand to overseas markets. The team will also support MBLM’s global clients, utilizing the team’s Asian footprint. They already have a mix of B2B and B2C brands and are looking forward to conducting, analyzing and publishing the Korean edition of MBLM’s annual Brand Intimacy Study.
“Our executive team is excited to be leading MBLM’s Korean expansion,” says Hur. “MBLM’s proficiency across both brand and digital capabilities, combined with the firm’s Brand Intimacy focus, creates a compelling proposition for Korean brands looking to grow, prosper and expand beyond Korea.”
The Korea office recently rebranded TYM, a leading manufacturer of premium compact and utility tractors, and continues to oversee its branding and marketing needs.