Who would have guessed? The fastest growing category of e-commerce sales is menswear. According to the research firm IbisWorld, between 2010 to 2015, online sales of menswear grew an average 17% per year, highest of any category studied. Only seven other categories had double-digit average annual growth:
- Groceries: 16.7%
- Shoes: 13.6%
- Health products, vitamins, supplements: 13.4%
- Computers and tablets: 11.4%
- Cosmetics: 10.9%
- Beer, wine and liquor: 10.8%
- Art: 10.6%
The Ibis study also projects average 14.2% annual growth of mens- wear online sales in the next five years, which is also the highest of any category.