Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners.
The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight scented air fresheners.
The air fresheners will include existing Mentos flavor profiles like the original cool mint and various fruit flavors, plus some new additions. The air fresheners will be available in early November under the agreement in national retailers across the U.S. as well as in Canada, Puerto Rico, Dominican Republic, Mexico, Guatemala, Honduras and El Salvador.
“We are thrilled to be launching the mentos Auto Air freshener program with Sterling Teal International,” said Lisa Marks, President of LMA. “Sterling Teal has done a terrific job leveraging the mentos equities of freshness, great flavors and fun with products that will enhance any driving experience!”
Sterling Teal joins a great lineup of Mentos partners, including leading Apparel Licensee, C-Life, Mask Licensees, Trevco and JLB Holdings, new Sock and Boxer partner, Odd Sox, Mentos personal care partner, Flex Beauty and Mini Brands partner, UNGA/ZURU.
“Working with LMA and Perfetti Van Melle to create and launch this exciting new line has been a great experience for the entire Sterling Teal team,” said John Walsh, President of Sterling Teal. “We have developed a unique line of automotive air fresheners, which provide the consumer with a “fresh” aroma profile. The response from regional and national retailers has been phenomenal!”
Mentos, produced by Perfetti Van Melle Benelux, B.V., is the number one global mint brand and has been a leader in the market for 88 years with placement in over 150 countries.
The deal was crafted by Lisa Marks Associates, sometimes known as LMA, Inc., based in New York.