FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

MeUndies Is Rocking Some Rolling Stones Imagery

The apparel brand MeUndies is bringing some classic rock to its collection of underwear, sleepwear and loungewear, licensing the famous Rolling Stones lips and tongue logo for products aimed at its community of loyal Gen Z and millennial customers.

The logo may well be the most famous in the world for any musical act, and was designed originally by artist John Pasche to adorn a poster for the Rolling Stones upcoming tour in 1970. After a couple of attempts that didn’t win over the Stones’ frontman Mick Jagger, Pasche says Jagger came back to him with a drawing of the Hindu God Kali, and suggested using that as a source for the art.

Pasche later said he was struck by the open mouth and protruding tongue, which he thought caught the rebellious nature of Jagger and the Rolling Stones. So, while many people believed the logo was inspired by Jagger’s distinctive features, it was actually inspired by Hindu art with a modern, anti-establishment twist.

Today the Rolling Stones logo is as well known as ever , and has been adopted by the MeUndies team as the inspiration for a new line oriented toward younger people. The Rolling Stones collection for men and women features the band’s iconic tongue and lips logo on undies, socks, bralettes and loungewear offered in sizes XS-4XL.

“The Rolling Stones was one of my favorite bands growing up, and I was lucky enough to see them live for their 40 Licks tour while backpacking in Hamburg, Germany in 2003,” said Jonathan Shokrian, Founder and CEO of MeUndies. “This collaboration allows both The Rolling Stones fans and our MeUndies community to celebrate legendary music and rock out in epicly-soft Undies.”

The collaboration was made possible through an agreement with Bravado, the merchandise and brand management subsidiary of Universal Music Group.

“This limited-edition collection gives Rolling Stones fans a new way to show their love for the band,” said Christine Buckley, Vice President, Global Brand Management, Bravado. “MeUndies shares the same commitment to unself-conscious free expression that Mick and the band have always embodied, which is why this collab is such an exciting one.”

The collection is now available for purchase exclusively on All prints from MeUndies, including The Rolling Stones collection, are limited-edition, so once they sell out, they won’t come back.

MeUndies designs ultrasoft basics, including underwear, socks, sleepwear, loungewear and, now, swimwear for both men and women. The brand is committed to celebrating comfort, creativity and self-expression and is renowned for its ethos of inclusivity, body positivity and transparency, its MeUndies Gives program, and its frequent drops of colorful, trendy prints in its MicroModal line.


You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!









Try Premium Membership