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MyLife and Travel + Leisure Partner On ‘Mindful Travel’ App

Travel is starting to come back as vaccine programs in the US and abroad approach herd immunity status, and that is touching off a wave of new licensing deals.

Among them, Meredith Corporation’s MyLife  is teaming up with Travel + Leisure on a fascinating new experiential product for travelers.

MyLife is a popular app that serves as a a personalized mindfulness and emotional wellness app for kids and adults.

The companies say their teams are collaborating on a new mindfulness series aimed at helping travelers get out and explore the world with ease. The seven-part program called “Travel + Leisure’s Mindful Travel Collection” is designed to help travelers slow down to take in everything a destination has to offer, combat jet lag, calm the mind to get them asleep on overnight flights or in new time zones, and to be able to live in the moment while traveling. The new app update launched on July 1.

Travel + Leisure Group Launches Brand Licensing Business

“Our audience never really stopped traveling; however, many opted for road trips to our national parks instead of international flights or staycations, visiting small towns and attractions within their own state,” said Travel + Leisure Digital Content Director Deanne Kaczerski. “But, as more and more travelers get back out there in earnest once again, we’re here to help make their experiences the best they can be. Our new offering created in collaboration with MyLife will give all travelers the tools they need to enjoy their upcoming trips to the fullest. After all, isn’t that what travel is all about?”

New Offering Provides Tips and Exercises to Give Travelers Extra Peace of Mind Before, During and After Their Getaways

The teams at MyLife and Travel + Leisure say they worked together to curate a mix of meditations, stretches, journaling prompts, and sleep exercises that can help people stay mindful and present on every step of their journey. So, whether they are sitting in an airplane seat, lying awake in a hotel bed, walking down a busy city street, or people-watching at an outdoor cafe, these Essentials are there to help clear the mental space needed to make the most of it.

Experiential Licensing: Targeting Travelers

The special curated section will offer seven different sections that can be completed in any order or as needed and cover how to acclimate to a new time zone and combatting jet lag, tips on taking a mental vacation, yoga and accupressure to relieve travel stress, travel anxiety, and deep breathing exercises to handle feeling overwhelmed. Each of the activities range in length from a few seconds to 10 minutes and are designed to be completed on the go.

“We understand that the MyLife users are eager to travel the world again, but not without understandable hesitations, concerns, or anxieties. MyLife is thrilled to partner with Travel + Leisure on this comprehensive collection of activities and actionable resources to reference before or during their trips,” said Liz Doupnik, Director of Content Strategy + Production. “Our goal at MyLife is to provide mindfulness tools for moments of peace, healing, and empowerment no matter what’s in our users’ way, from sprinting to a connecting flight or juggling jet lag.”

According to a 2020 study by the American Psychological Association, more than half of U.S. adults feel uneasy about readjusting to in-person interactions.

The MyLife app is available on iOS, Android and Amazon Alexa and online at my.life.

Academic Travel and American Girl Create Vacation Experiences

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