Never Wrong Toys, a subsidiary of China’s leading toy manufacturer Markan Industrial Group Ltd., is developing a broad range of new preschool products for the popular Cartoon Channel hit Rainbow Rangers, in a deal with Genius Brands.
Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, resources, and the natural beauty of our world. Hilary Chernissand and Sara Jane Sluke, who were key writers in the first two seasons, will become head writers of season three. multiple Emmy Award-winning director Michael Maliani directs the series, and Genius Brands’ chairman & CEO and multiple Emmy Award-winning producer, Andy Heyward, serves as executive producer.
Genius and Never Wrong jointly announced this week the appointment of Never Wrong Toys as global master toy partner for the animated series, which currently streams on Kartoon Channel!, and from July will air on Netflix in the US, Canada, the U.K., Australia, New Zealand, and the Middle East.
Genius Brands International, Inc. (Nasdaq: GNUS) is a leading global kids media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media and retail distribution, and is also the owner of Kartoon Channel!
The show is also greatly expanding its availability globally, as it’s set to air on Amazon Prime Direct in the U.S. and the U.K., and HBO Max Lat Am, joining Nick Lat Am, as well as key broadcasters around the world including CCTV (China), Televisa (Mexico), Treehouse (Canada), Cartoonito (Italy), Nine Network (Australia), TVNZ (New Zealand), and HOP (Israel), among others.
“Rainbow Rangers is a unique original preschool brand that appeals to both girls and boys with its messages of empowerment, friendship, adventure and environmental consciousness, and we are excited to collaborate with Genius Brands to further engagement with the brand through an all-new action-based toy line that will resonate with young kids around the world,” said Eva Wong, a co-founder of Never Wrong Toys.
Genius Brands says Never Wrong Toys will collaborate to develop a broad range of preschool products in the toy category, including dolls/figures, playsets, plush, vehicles, technology and interactive toys, musical toys, role play and much more. The toy line is anticipated to hit the retail market in Q1 2022 to coincide with the premiere of season three of Rainbow Rangers, exclusively on Kartoon Channel!
Rainbow Rangers Global Broadcast Partners Now Include, Netflix, HBO MAX, Amazon Prime Video Direct, NICK Lat Am, CCTV (China) and Kartoon Channel!
“As season three readies for launch on Kartoon Channel! in the fall, season one will begin rollout on Netflix and Amazon Prime Video Direct beginning this July. We are seeing increasing demand across social media for more ways to interact with the characters and stories of this highly engaging series about seven diverse girls with seven different powers who work together to protect the planet and its animals,” said Harold Chizick, President Global Content Sales, Marketing & Consumer Products, Genius Brands.
“Season three is going to have a unique twist on the stories that we are excited to bring to consumer products as well. We are thrilled to partner with Never Wrong Toys to create a brand new comprehensive toy line for global retail distribution that truly reflects the core value of this unique preschool brand and in line with the demands of the market.”
Never Wrong Toys is a relatively young toy company, but comes with plenty of experience in licensing, production and distribution. The company was founded in 2018 by toy industry veteran Eva Wong and Markan Industrial Group Ltd., and has offices based in Hong Kong and Sarasota, Florida.