Instead of simply endorsing or licensing their name and likeness for a product, many of today’s celebrities are putting up their own money seeking to build and own their personal brands. Victoria Beckham, Justin Timberlake (William Rast), gwen stefani (L.A.M.B.), and Jay-Z (Rocawear) are just a few who’ve made the entrepreneurial model work.
Actress Reese Witherspoon is no doubt hoping for similar success. she just launched her personal lifestyle brand online. Draper James (a combination of the names of her grandparents) features southern-inspired sportswear and home products. New Orleans-born Witherspoon provided not only the inspiration but much of the money for the new venture: she’s the majority shareholder in the company.