Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
Entertainment/Character

Royalty Profile for Entertainment/Character-based Licensed Merchandise

 

Sector value, U.S. & Canada, 2017: $13.22 billion

Proportion of retail sales of licensed merchandise, U.S. & Canada, 2017: 12.1%

Average royalty, U.S. & Canada, 2018: 10.24%

Royalty range, U.S. & Canada, 2018: 5%–21%

Average royalty, U.S. & Canada, (10 years) 2009–2018: 9.71%

Analysis

The average royalty for the entertainment/character sector has historically been at the high end of the spectrum for all properties and began climbing back up in 2014 after four years in the 9.3% to 9.4% range.

Entertainment/character royalties are generally at the higher end of the spectrum because hot properties and proven franchises such as Disney/Marvel and Warner Bros. can generate royalties of as much as 20%.

However, short of a handful of properties, the “reality” is closer to the overall licensing-business average, falling in the 8%–12% range.

Longer-term “evergreen” properties beyond the powerhouses cited above tend toward slightly lower royalty rates. That said, Disney and its Pixar, Marvel, and Lucasfilm divisions account for over half of all entertainment/character-based licensing in the U.S. and Canada, thereby single-handedly raising the sector average.

In some cases, royalty rates depend on the retail tier at which the goods are to be sold, with lower percentages for mass merchandisers, higher for specialty and/or department store distribution where margin requirements are less onerous.


► Toggle between image
(right click to save) and interactive (hover to preview) formats.


You need to be logged in to access this content.

If you need help logging in, please contact customer service at 1-888-729-2315 or customerservice@plainlanguagemedia.com

Please Login...

Email Address

Password

Or purchase full access to Licensing Data Bank Online and get access to the content you clicked on. Click here to find out more.

Or register for a TLL free account and get 3 articles per month!

Email Address


(-000tll-)
()