Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
Fashion

Royalty Profile for Fashion-based Licensed Merchandise

 

Sector value, U.S. & Canada, 2017: $21.78 billion

  • Apparel: $18.42 billion
  • Footwear: $2.62 billion
  • Home: $0.73 billion

Proportion of retail sales of licensed merchandise, U.S. & Canada, 2017: 20.0%

  • Apparel: 16.9%
  • Footwear: 2.4%
  • Home: 0.7%

Average royalty, U.S. & Canada, 2018: 8.44%

  • Apparel: 8.40%
  • Footwear: 7.12%
  • Home: 7.51%

Royalty range, U.S. & Canada, 2018: 2%–17%

  • Apparel: 5%–17%
  • Footwear: 2%–14%
  • Home: 2%–14%

Average royalty, U.S. & Canada, (10 years) 2009–2018: 8.44%

  • Apparel: 8.37%
  • Footwear: 7.08%
  • Home: 7.49%

Analysis

While royalty rates for fashion brands tend to run below the industrywide averages, in part because of the very competitive landscape, they are often supplemented by additional charges such as market development funds and design services. Each can add 1–2 percentage points to the royalty rate.

Fashion properties skew toward long-term, branded programs with relatively few “hot” properties that can command higher royalties during short periods.

The glut of licensed brands and shrinkage of available retail space make for particularly intense competition in fashion. It is difficult for brands to get on the floor unless they are etablished labels like Ralph Lauren, Calvin Klein, and Donna Karan or hot designers.

In home goods, some very high-profile designers are said to get more than double typical royalties business-wide on goods sold through department and specialty stores.


► Toggle between image
(right click to save) and interactive (hover to preview) formats.


► Toggle between image
(right click to save) and interactive (hover to preview) formats.


You need to be logged in to access this content.

If you need help logging in, please contact customer service at 1-888-729-2315 or customerservice@plainlanguagemedia.com

Please Login...

Email Address

Password

Or purchase full access to Licensing Data Bank Online and get access to the content you clicked on. Click here to find out more.

Or register for a TLL free account and get 3 articles per month!

Email Address


(-000tll-)
()