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Footwear

Royalty Profile for Licensed Footwear

 

Sector value, U.S. & Canada, 2017: $5.62 billion

Proportion of retail sales of licensed merchandise, U.S. & Canada, 2017: 5.2%

Average royalty, U.S. & Canada, 2018: 8.02%

Royalty range, U.S. & Canada, 2018: 3%–16%

Average royalty, U.S. & Canada, (10 years) 2009–2018: 8.11%

Analysis

The average royalty rate is often a function of the balance between footwear makers involved at the lower end of
the range, with brand and some fashion licensing drawing royalties in the 5%–7% range, and those at the higher end that
are involved in juvenile character licenses generating royalties in the 8%–12% range. The latter are a much smaller factor than in the past.

In general, the average rate reported is lower than for the licensing business as a whole.


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