Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Royalty Profile for Licensed Housewares


Sector value, U.S. & Canada, 2017: $3.09 billion

Proportion of retail sales of licensed merchandise, U.S. & Canada, 2017: 2.8%

Average royalty, U.S. & Canada, 2018: 6.34%

Royalty range, U.S. & Canada, 2018: 3%–14%

Average royalty, U.S. & Canada, (10 years) 2009–2018: 6.27%


Licensing in this category is often associated with properties emanating from the artist, fashion designer, celebrity, and entertainment/ character sectors.

Housewares brands—from Fiesta to Farberware—also are active, extending their names and designs into other areas of the house and fostering cross-merchandising potential.

Because of the preponderance of long-term deals rather than “hot” items, the average royalty rate is significantly lower than for the business as a whole. One niche exception is entertainment brands, which tend to command higher royalties.

► Toggle between image
(right click to save) and interactive (hover to preview) formats.

You need to be logged in to access this content.

If you need help logging in, please contact customer service at 1-888-729-2315 or

Please Login...

Email Address


Or purchase full access to Licensing Data Bank Online and get access to the content you clicked on. Click here to find out more.

Or register for a TLL free account and get 3 articles per month!

Email Address