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Infant Products

Royalty Profile for Licensed Infant Products


Sector value, U.S. & Canada, 2017: $2.72 billion

Proportion of retail sales of licensed merchandise, U.S. & Canada, 2017: 2.5%

Average royalty, U.S. & Canada, 2018: 8.56%

Royalty range, U.S. & Canada, 2018: 5%–14%

Average royalty, U.S. & Canada, (10 years) 2009–2018: 8.65%


This is a category in which licensing revolves mostly around four areas: evergreen publishing and character-based properties, extensions of well-known baby- and health-related brands, fashion labels, and sports leagues.

Royalty rates vary based on the property type, but the average holds very close to the business-wide average.

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