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Stationery/Paper Products

Royalty Profile for Licensed Stationery/Paper Products


Sector value, U.S. & Canada, 2017: $2.35 billion

Proportion of retail sales of licensed merchandise, U.S. & Canada, 2017: 2.2%

Average royalty, U.S. & Canada, 2018: 8.79%

Royalty range, U.S. & Canada, 2018: 4%–12%

Average royalty, U.S. & Canada, (10 years) 2009–2018: 9.06%


The average in any particular year depends on the mix of entertainment- related (higher rates) and art-related (lower rates) products, as well as the distribution channel (specialty card shop versus mass market).

Entertainment properties in this sector are generally in the 10%–15% range, while art licenses more commonly draw 3%–6%. Typically, the average royalty in this sector is higher than the average for licensing as a whole. In recent years, however, weak retail sales for the category have depressed rates.

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