Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
Video Games and Software

Royalty Profile for Licensed Video Games/Software


Sector value, U.S. & Canada, 2017: $3.12 billion

Proportion of retail sales of licensed merchandise, U.S. & Canada, 2017: 2.9%

Average royalty, U.S. & Canada, 2018: 10.48%

Royalty range, U.S. & Canada, 2018: 1–20%

Average royalty, U.S. & Canada, (10 years) 2009–2018: 10.50%


Royalties for corporate licensing in this area run in the low single digits. For software in which, for example, multiple car brands or athletes or music properties may be featured, each licensor would get a fractional percentage of the total. (Often car brands’ presence is promotional and they receive no royalty.)

Among dedicated game/software titles, film- and sports-based properties draw higher than average rates, as do entertainment properties, although their royalty percentages are falling as their sales potential has increased.

Royalty rates for mobile games follow the same trends, although they tend to be higher because of lower development costs overall.

► Toggle between image
(right click to save) and interactive (hover to preview) formats.

You need to be logged in to access this content.

If you need help logging in, please contact customer service at 1-888-729-2315 or

Please Login...

Email Address


Or purchase full access to Licensing Data Bank Online and get access to the content you clicked on. Click here to find out more.

Or register for a TLL free account and get 3 articles per month!

Email Address