Licensed Art-Based Properties Reports and Charts



The average royalty for art properties has remained relatively stable at 6%‑7% over the past decade. Royalty rates within product categories can vary, depending on whether the product is targeted for mass (lower rate) or specialty distribution. Art & artists accounts for the bulk of this sector, and commands a slightly higher rate than museums.

Some contemporary artists and photographers with identifiable styles can command royalties a couple of points higher than others. Advances can be tough to come by for newer artists, and there is competition from artists willing to sell rather than license their work, although the latter group’s numbers are decreasing.

For some fine artists, the royalty is less significant than the exposure, publicity, and other factors that can affect the value of their works overall. For surface designers, royalties form the bulk of their income, and the royalty rate is important.

All data is available in Excel format:

  • Easy-to-use breakdown of global retail sales covering years 2008-2017.
  • Updated breakdown of the Art market.

The Art Report is divided into the following parts:

  • Retail Sales of Licensed Merchandise, Based on Art Properties, U.S. & Canada, 2008–2017
  • Retail Sales of Licensed Merchandise, by Product Category, Based on Art Properties, U.S./Canada, 2016–2017
  • Share of Retail Sales of Licensed Merchandise, Based on Art Properties, by Product Category, U.S./Canada, 2017
  • Share of Retail Sales of Licensed Merchandise Based on Art Properties, by Distribution Channel, U.S./Canada, 2017
  • Royalty Rates of Art-based Licensed Merchandise, U.S. & Canada, 2008–2017
  • Art licensing includes two sub-categories (Art & Artists and Museums)

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