Licensed Trademark/Brands Properties Reports and Charts


Licensed Trademark/Brands Properties Reports and Charts

$247.00


The range of corporate brands with licensing programs is enormous. We break out some of the larger sub-groups, including automotive/vehicle, food/beverage, restaurants, sporting goods, hardware/appliance/tool, home-related, electronics/technology, and electronic media. Retail brands, diet/health brands, luggage brands, and additional brand-based properties are aggregated under “Other.” Large as this sector is, much licensing in this area is “invisible” and difficult to estimate.

Representative properties—Automotive/Vehicle: BMW, Cadillac, Caterpillar, Chevrolet, Chrysler, Corvette, Dodge, Ferrari, Ford Motor, Harley-Davidson, Hummer, Jaguar, Jeep, John Deere, Kawasaki, Mack Truck, Mercedes Benz, Mustang, Porsche, Winnebago.

Food/Beverage: Arm & Hammer, Betty Crocker, Blue Diamond, Budweiser, Campbell’s, Cheerios, Chiquita, Coca-Cola, Coors, Corona, Del Monte, Dr Pepper/Snapple, Godiva, Green Giant, Hershey, Jack Daniel’s, Jim Beam, Kahlua, Keurig, M&Ms, Miller, Mountain Dew, Nathan’s, Nestle, Oreo, Pepsi-Cola, Pillsbury, Reese’s, Special K, Sunkist, Sun-Maid, Welch’s.

Restaurants: Baja Fresh, Baskin-Robbins, Boston Market, Burger King, California Pizza Kitchen, P.F. Chang’s, Cinnabon, Claim Jumper, Dunkin Donuts, Fazoli’s, Jamba Juice, La Tasca, McDonald’s, Red Robin, Starbucks, Subway, Taco Bell, TGI Friday’s, White Castle.

Sporting goods: Body Glove, Browning, Coleman, Dunlop, Everlast, Polaris, Rawlings, RealTree, Remington, Smith & Wesson, Spalding, Wilson, Winchester, Under Armour.

Hardware/Appliance/Tools: Black & Decker, Craftsman, DeWalt, Honeywell, Maytag, Snap-On, Stanley, Sunbeam, Westinghouse, Whirlpool.

Home-related: Croscill, Farberware, Fiesta, Mikasa, Mr. Clean, Pfaltzgraff, Rubbermaid, Waverly, Woolite.

Electronics/Technology: AT&T, Apple, Emerson, GE, IBM, Phillips, Polaroid, RCA, Timex, Verizon, Westinghouse, Xerox.

Electronic media: Animal Planet, Discovery Channel, ESPN, HGTV, Food Network.

Other: American Kennel Club, American Tourister, Armor All, Dr. Scholl’s, Eveready, Jenny Craig, Linens ‘n Things, Samsonite, Scotts MiracleGro, Sharper Image, Toys ‘R’ Us, Weight Watchers.

All data is available in Excel format:

  • Easy-to-use breakdown of global retail sales covering years 2008-2017.
  • Updated breakdown of the trademark/brand market.

The Fashion Report is divided into the following parts:

  • Retail Sales of Licensed Merchandise, Based on Trademark/Brand Properties, U.S. & Canada, 2008–2017
  • Retail Sales of Licensed Merchandise, by Product Category, Based on Trademark/Brand Properties, U.S. & Canada, 2016–2017
  • Share of Retail Sales of Licensed Merchandise, Based on Trademark/Brand Properties, by Product Category, U.S. & Canada, 2017
  • Share of Retail Sales of Licensed Merchandise Based on Trademark/Brand Properties, by Distribution Channel, U.S. and Canada, 2017
  • Royalty Rates of Trademark/Brand-based Licensed Merchandise, U.S. & Canada, 2003–2017

Site licenses are available for those who wish to share TLL publications with their colleagues. Please contact Jen at jen@plainlanguagemedia.com or 888-729-2315 for details.


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