Licensed Preschool Properties Reports and Charts



From the editors of The Licensing Letter, get the latest available charts, data, and trends covering the $12.8 billion preschool licensing business. Preschool is one of the fastest-growing segments TLL tracks—preschool brand licensing grew 6.8% in retail sales worldwide for 2016. Get insights on retail sales, licensing activity, and changing market makeup for over 200 preschool properties.

The Global Market for Preschool Licensed Properties is the latest research report from the editors of The Licensing Letter detailing retail sales, licensing activity, media exposure, promotional activities, and more for 200+ preschool properties doing business globally and/or in local markets worldwide.

TLL has included new Addendum covering historical retail sales figures and the latest data from 2012-2016 that functions as an essential supplement and update to the 2nd Edition of the Preschool Report.

All data is available in Excel format and/or JPG images:

  • Easy-to-use breakdown of global retail sales for 200+ preschool properties covering years 2013-2016.
  • Updated breakdown of the preschool market by brand’s origin country, territory, licensor, and property type.
  • Total global retail sales of licensed merchandise and growth rates from 2012–2016.
  • Global retail sales of licensed preschool products broken out by product category for years 2012–2016.

The Preschool Report is divided into seven parts:

  • Part I defines the preschool market and the sub-segments within it.
  • Part II looks at media usage by preschoolers including mobile apps and how licensed properties are marketed, gain exposure, and translate to consumer products.
  • Part III examines the global landscape, including the way preschool properties are defined and marketed around the world, as well as the increasingly global origin of preschool properties.
  • Part IV outlines the landscape of preschool properties at retail including: the overstuffed pipeline of brick-and-mortar retail, the growth of online retail, how preschool properties are narrowing focus and limiting product categories to see success, the overall effect on sales, and how your preschool property can use this change to get ahead of your competition.
  • Part V summarizes strategic considerations for your preschool property. You’ll see: the success some properties are seeing by changing launch strategies, the effects of digital media, the growth in experiential marketing and live events and, the success that retro properties are experiencing with re-launches and spin-offs.
  • Part VI covers possible future hits in 2015 [updated in the Addendum]. Plus, it covers valuing the preschool sector, including global retail sales by category. A breakdown of preschool properties with retail sales over $100 million, $50-$100 million, $20-$50 million, $10-$20 million, $5-$10 million, and under $5 million.
  • Part VII provides short profiles of 30 properties with a variety of sizes and scope, geographic origins, ownership, and the strategies they use for success.

Please note that all numbers include only products for preschoolers (e.g., older-skewing products for My Little Pony are not included). The data includes only licensed and not in-house-produced merchandise (e.g., merchandise sourced by a Disney division for theme parks or Disney-owned stores is not included; toys tied to Hasbro-owned My Little Pony or Mattel-owned Thomas are not included). Unlike our other data sets, these figures include retail sales for DVDs, apps, and other digital content, if not in-house-produced.

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