By Allison Watkinson
TLL Reporter
Singing Machine’s CARE-eoke initiative has partnered with the Ryan Seacrest Foundation to bring licensed Singing Machine programming to Seacrest Studios.
The Ryan Seacrest Foundation is a non-profit organization that builds broadcast media centers called Seacrest Studios in children’s hospitals.
Seacrest Studio broadcasts offer a variety of family entertainment and educational programming that is designed to introduce kids to radio, television and new media.
The non-profit currently operates Seacrest Studios in twelve different pediatric hospitals, with two more scheduled to open later this year.
“Seacrest Studios help families who have a child in the hospital find priceless moments of joy, and we are beyond grateful to align with them to help bring the fun to these deserving kids and families,” said Singing Machine’s Genna Rosenberg. “When your child has to be hospitalized, it is often a scary and hard time, and Singing Machine is excited to collaborate with Seacrest Studios to deliver on our shared mission of uplifting children and aiding in the healing process. We aim to bring our signature karaoke experience to the Seacrest Studios network to provide joy to children through this partnership.”
For the new licensing partership, Seacrest Studios will work alongside Singing Machine Company teams to bring official CARE-eoke programming to pediatric hospitals across the U.S.
“We are thrilled to align with Singing Machine with its CARE-eoke initiative for karaoke programming at Seacrest Studios,” said Seacrest Studios COO, Meredith Seacrest Leach. “Our studio teams use karaoke to help bring joy to kids and families who are visiting the hospital, and we know this new alliance will be beneficial to families whose days will be brighter during tough times.”
Singing Machine is a global company that specializes in designing and distributing karaoke entertainment products for consumers worldwide. Their product portfolio is marketed under both proprietary and licensed brands such as Carpool Karaoke and Sesame Street.
The company’s new philanthropic initiative, CARE-eoke by Singing Machine, will focus on the social and physical health benefits of singing and karaoke for people of all ages.
CARE-eoke by Singing Machine intends to develop a variety of philanthropic programs and partnerships in the categories of research, experiences, donations and social impact fundraisers.
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