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Studio 100 Clinches Partnership With Mediatoon

Studio 100 Media has closed a deal with Mediatoon Licensing that will see the company taking over licensing management for popular intellectual property in the Mediation portfolio.
Mediatoon is a European animation company known for series like Bobby & Bill, Little Furry, Martin Morning, Ernest & Rebecca, The Fox and the Badger Family, and Marsupilami, all of which are broadcast in primetime slots on KiKA, ZDF and on Benelux TV channels. They are also available on Amazon, YouTube or Kixi.
The contract includes the German-speaking territories in Europe, as well as all licensing activities in Benelux, Eastern Europe and Nordics.
Mediatoon’s stable of properties will enable Studio 100 Media to establish a broad program of content-driven products, the company says, but also in other categories, new approaches to develop exciting products are being conceived and implemented on the basis of market experience.
Studio 100 Media’s international licensing team will also drive the licensing opportunities for Mediatoon’s popular classics like Lucky Luke and Yakari in Benelux, Poland and the Nordics to extend their international presence.
“We are really proud to start a new collaboration with Studio 100 Benelux and Studio 100 Media, our new licensing agents in GSA, Northern and Eastern Europe,” comments Jérôme Leclercq, general manager of Mediatoon Licensing. “Mediatoon Licensing’s portfolio fits perfectly with Studio 100’s catalogue, the professionalism and the licensing strategy of Studio 100 definitely convinced us to choose them as partners to develop our properties in these territories.”
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