Sun-Maid®, the iconic raisin brand, announced Nov. 2 it has selected licensing and marketing agency TreImage, LLC, to assist in expanding its brand extension program.
As the world’s largest raisin and dried fruit producer on the planet, Sun-Maid is also one of the world’s most recognizable food brands.
Sun-Maid with its memorable little red box has grown into full-fledged better-for-you snacking brand Serving today’s millennial moms and snackers of all ages, Sun-Maid’s offerings have evolved from the humble raisin to a variety of snacks made with whole fruit.
“We are so proud of the nostalgia of Sun-Maid and at the same time, we’re constantly looking forward
to evolve with the wants and needs of today’s consumer,” said Harry Overly, President and CEO of Sun-Maid Growers
of California. “With Trelmage, we are looking to grow the Sun-Maid business by expanding into additional categories of merchandise that will serve as comforting reminders of a familiar brand.
“Trelmage brings a high level of expertise to our licensing business, which is a critical
part of our go-forward strategy.”
“Sun-Maid is a brand that practically every person in America has grown up with,” said Charles
Singleton, founder of TreImage. “It’s not just the taste and nutrition – it’s a comforting feeling every
time they purchase a Sun-Maid product. We’re excited to work with Sun-Maid and continue to build the
brand with new licensed merchandise that gives today’s consumers new, but still nostalgic, ways to
bring the brand into their lives.
Singleton says available categories for licensing include consumer packaged goods, kitchen textiles and home decor,
apparel, fashion accessories, toys and publishing.