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June 15, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Disney, Global Brands Group, Xcel Brands, Vera Bradley, Hasbro, and more…

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EXPERIENTIAL

Licensing to Theme Parks Builds Revenue & Brand Exposure

One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to “geek out” over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction…

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July 6, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Iconix, Disney, Conde Nast, 20th Century Fox, Vandor, and more…

. . . read more


TECHNOLOGY TRENDS

Licensing of Entertainment Properties for Virtual Reality Products

Hollywood is getting into virtual reality. VR was all the rage at the Sundance Film Festival in January, where festival goers reportedly waited in line for hours to experience the VR flight simulator “Birdly.” And this was just one of almost a dozen VR displays at Sundance, most of which used the pricey and cutting edge Oculus Rift “head-mounted display” to create their experiences…

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