“It’s only a matter of time before soccer becomes as big in the U.S. as it is abroad.” It’s an admonishment I’ve heard all my life. But I haven’t given it much credence—until recently. I doubt soccer will ever overtake football, baseball or hoops in popularity. But I do think the gap may be starting to close. Exhibit A is the incredible growth in soccer-branded merchandise … [Read more...] about U.K. Teams Spearhead Euro Soccer’s Licensing Surge into U.S.
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