The wildly popular Elf on the Shelf book is gaining more traction in international markets this year, as Merchantwise Licensing has snapped up rights to the 14 million copy bestseller. As well, Kellogs is again bringing out an Elf on the Shelf cereal for the holiday season, and Netflix inked a deal to bring to bring the blue-eyed elf to its streaming service. The Elf on the … [Read more...] about Christmas 2020 a Busy Season for Kid’s Book Character ‘Elf on the Shelf’
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