Relative to the rest of licensing, retail sales of goods licensed by digital celebrities grew with the speed of a viral video in 2015, spiking 8% to approach $1 billion in 2015 according to The Licensing Letter's Annual Licensing Business Survey. The fledgling subcategory of the celebrity property type grew more during the year than any full-fledged property type except for the … [Read more...] about TLL Survey: Nascent Digital Celebs Sector Rivals Entertainment/Character for Growth
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