By Karina Masolova 2016 promises to be bigger than ever for licensed toys and games. Category sales reached almost $7 billion in 2014, according to TLL’s Annual Licensing Business Survey, and are expected to grow this year. But amidst soaring success, girls’ toys have been seeing slumping sales, with giants such as Mattel and Hasbro reporting declines. To counter this, the … [Read more...] about The State of Girls’ Toys
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