Mattel and Warner Bros. have announced development of a Hot Wheels movie, produced by J.J. Abrams' Bad Robot studio. The result will be a live-action film featuring the venerable toy racing car brand, which remains the number one selling toy in the world, with more than 8 billion vehicles sold. True to its name, the film will bring to life the world's hottest cars, monster … [Read more...] about Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal
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