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Consumer Electronics

CES Highlights

Some of the most interesting innovations to come out of CES 2017 embrace this year’s top each trends—including…


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People

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: LEGO, A+E Networks, Hasbro, DreamWorks, Scholastic, Maker Studios, and more…


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Business

Mergers & Acquisitions

Keep track of the latest business deals to impact the licensing industry.

Featuring: Global Brands Group, Cherokee Global Brands, NBCUniversal, LVMH, Forbes, and more…


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Retail

Retail Roundup

Keep track of the latest retail initiatives to impact the licensing industry.

Featuring: Barnes & Noble, Gilt, Sarah Jessica Parker, Bandai Namco, Frito-Lay, and more…


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Business

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Penguin Random House, LIMA, Turner, NBCUniversal, Funko, LEGO, and more…


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Editorial

The Language of Licensing

The language of licensing is slowly shifting to reflect new practices and perceptions. To this end, TLL surveyed our readers to gauge the extent of these changes—and while the implications for the business are not necessarily immediate or obvious, they run deep and true…


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VIDEO GAMES

Activision Latest to Launch TV/Movie Studio

Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power…


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Movie Licensing

Disney Opens 15 Week Merchandise Window for Star Wars

When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: Disney/Lucasfilm’s Star Wars: The Force Awakens, which competitors also predicted would mount the biggest licensing campaign in history…

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TOYS & GAMES

Lego Robotic Arm Takes Build-Your-Own Toys to the Next Level

The trend is to make dynamic and adaptable toys that kids can fashion any way they want. Ironically, the purest example of the modern build-your-own trend is the venerable Lego building block. For Lego, build-your-own is not fad but DNA. And now Lego has extended the approach to the field of prosthetics…

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EXPERIENTIAL

Licensed Properties Steer Touring Shows

Experiential licensing is not limited to theme parks. Touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. For example…

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