According to TLL's Annual Licensing Business Survey, collegiate properties generated $3.6 billion in licensed retail sales in the U.S./Canada in 2017. That marks a 2% increase from 2016, and includes all colleges, universities, and their respective sports teams. More specifically, TLL estimates that retail sales of collegiate properties tied to the NCAA Tournament alone … [Read more...] about NCAA Tournament Scores $20–35 Million in Licensed Retail Sales
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