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Toys/Games

Roundup: Robotics, Video Games, and the IoT

The latest in branded STEM toys/games and the Internet of Things. Featuring: Lucasfilm and Marvel, Mattel/Pixel Press, Roblox/Bioworld, and consumer research…


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Entertainment/Character

New Film & Media

The newest entertainment/character properties to watch.

Featuring: Hasbro, Marvel, Sanrio, Martin Literary, Star Wars, Rooster Teeth, and more…


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Digital

Roundup: Digital Content, Apps & Social

Disney expands its digital content and steaming plans; new developments with Facebook and YouTube; NFLPA, AMC, and Anna Sui; and more…


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Business

M&A Shorts

Get the quick and dirty on the top business moves to impact the licensing industry.

Featuring: ABG, NFLPA, Marvel, PetSmart, Zuru, and more…


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Business

Deals in Short

See some of the latest licensing deals that needed a little more detail.

Featuring: Moose Toys, Square Enix, Fanatics, Nike, Mattel, and more…


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People

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: 20th Century Fox, Marvel, Legendary Entertainment, Mattel, Revlon, LIMA, Viacom, and more…


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Comic Books

Superheroes Revisited: Batman Overtakes Spider-Man

The age-old question is re-examined: DC or Marvel? We’ve restated the 2014 retail sales figures for Batman, Avengers, and Superman to reflect the relative rankings between the four superhero brands…


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HOLIDAY SPENDING

Halloween Spending Up; Entertainment Tops Costume Choices

Halloween spending is expected to reach an all-time high this year, according to the NRF’s Halloween Spending Survey; total spending is expected to reach $8.4 billion. With 67% planning to buy costumes, licensed choices are topping the lists…


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TLL Survey

Entertainment/Character Once Again Fastest-Growing Property Type in 2015

Entertainment/character licensing put on a display of superhero strength and speed in 2015, growing 8.0% to dash past $11 billion in retail sales in the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. It was the property type’s third consecutive year of notable growth…


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EXPERIENTIAL LICENSING

Interactive Branding

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


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