Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
TLL Survey

Entertainment/Character Once Again Fastest-Growing Property Type in 2015

Entertainment/character licensing put on a display of superhero strength and speed in 2015, growing 8.0% to dash past $11 billion in retail sales in the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. It was the property type’s third consecutive year of notable growth…


. . . read more

EXPERIENTIAL LICENSING

Interactive Branding

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


. . . read more

ANALYSIS

Turtles, Trolls and Other Movie Licenses That Will Challenge Star Wars This Year

Disney’s new wave of licensed products for Star Wars: The Force Awakens may help the property maintain dominance at retail, but it won’t be without hardy competition…


. . . read more

New Licensing Model

Disney’s ‘Star Wars’ Merchandising Campaign: Bigger & Earlier than Anything Before

The timing between movie release and merchandising is a perennial challenge in movie licensing. Historically, merchandise associated with an anticipated blockbuster appears on store shelves around six weeks before release. But several of the entertainment executives we interviewed last spring for The Licensing Letter’s 2014 Annual Licensing Business Survey predicted…

. . . read more


EXPERIENTIAL

Licensing to Theme Parks Builds Revenue & Brand Exposure

One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to “geek out” over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction…

. . . read more


Movies

Marvel Back in Spidey Web

Sony Pictures will restyle the Spider-Man franchise in partnership with Marvel Studios, returning the web slinger to the Marvel universe. Sony has owned the movie rights to Spider-Man since 1999, when it bought them from Marvel (now owned by Disney). The deal is expected to produce a new Spidey film due in theaters in summer 2017. Before then…

. . . read more


GOOD-FOR-YOU LICENSING

Fighting Obesity In the Produce Aisle

With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa…

. . . read more



(-000tll-)