The Licensing Letter

National Ice Cream Day

Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra

By Allison Watkinson TLL Reporter Baskin-Robbins has launched a cool partnership with the Susan Alexandra jewelry brand for a licensed charm necklace, inspired by its ice cream products. Scheduled to coincide with National Ice Cream Day, the licensed necklace from Susan Alexandra features three luxury charms that are based on Baskin-Robbins ice cream flavors and classic pink … [Read more...] about Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra

Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day

By TLL Staff Sanrio and Van Leeuwen Ice Cream have partnered to introduce a Hello Kitty 50th anniversary flavor for National Ice Cream Day. The limited-edition Hello Kitty flavor, titled Yummy Berry White Chocolate Truffle, is a blend of white chocolate ice cream with chunks of truffle brownies and swirls of raspberry jam that are made to resemble Hello Kitty’s signature red … [Read more...] about Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day