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Sports

Olympics Licensing: PyeongChang, Tokyo & Beijing

With licensed retail sales estimated at $200 million in 2018, TLL explores Olympics licensing programs through the 1988…


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Sports

Sports: A Closer Look

The impact of major sporting events—the Super Bowl and the Winter Olympics—on sports-based licensing is expected to be minimal in comparision with previous years…


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RETAIL SALES

Pokémon, Rio2016 Merchandise Ride Summer Sales Wave

The pop culture and sports events of the summer have created a groundswell of demand for related licensed merchandise. According to reports…


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