Global toyco Mattel has won the PAW Patrol sweepstakes, signing a global licensing agreement for the franchise with ViacomCBS Consumer Products. The license allows Mattel to develop a range of toys and other items based on the upcoming theatrical release PAW Patrol: The Movie. What's particularly interesting about this deal is that PAW Patrol is a Spin Master product, and Spin … [Read more...] about Mattel Wins Licensing Agreement For PAW Patrol
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