By Allison Watkinson
TLL Reporter
Hasbro, Inc. has announced a large lineup of new content and products across its portfolio to continue its purpose-driven brand blueprint strategy.
These products will include categories such as action, gaming, fashion, preschool consumer products and more.
Since acquiring Entertainment One in 2020, Hasbro has increased its global entertainment capabilities in creating story-led brand experiences, global merchandising programs, and entertainment.
Entertainment One is largely responsible for the production of Hasbro’s new licensed consumer products line.
“It’s an extraordinary time for the Hasbro business, as we supercharge our brand blueprint and fully ignite the power and potential of our brands, our partnerships and our purpose to position ourselves as not just a toy and game company but a multi-dimensional leader in the global entertainment, digital and play space,” said Eric Nyman, incoming President and Chief Operating Officer for Hasbro.
“Hasbro brands are available for consumers across every format imaginable. We’re proud to deliver these engaging play and entertainment experiences that create unforgettable memories for fans of all ages.”
Hasbro’s new line-up of licensed products and content will feature Power Rangers, Transformers, Star Wars, NERF, Play-Doh, Clue, Dungeons & Dragons, Magic: The Gathering, Monopoly, Baby Alive, My Little Pony, Peppa Pig and PJ Masks.
Over the last 10 years, Hasbro has built an action brand portfolio that is number one in a $4 billion category with 28% market share, according to The NPD Group. The NPD Group is a global market research firm that provides data on the retail industry.
The Power Rangers return with season 2 of Dino Fury. The first half of season 2 will debut exclusively on Netflix in the U.S. on March 3 and will premiere on Teletoon in Canada on March 5. The Dino Fury Power Rangers face their greatest challenges yet in the latest installment of the series.
A new television series called Transformers: Earthspark will launch globally this fall. The original animated series is co-produced by Nickelodeon and eOne. It introduces a new generation of Transformers robots, the first born on Earth.
Select products being released in the action brand category include:
- Beyblade Burst QuadDrive Interstellar Drop Battle Set
- Marvel Mech Strike Monster Hunters
- Marvel Spidey and His Amazing Friends Spider Crawl-R Playset
- Power Rangers Dino Fury Megafury Saber
- Star Wars – Star Wars Mission Fleet Boba Fett Starship and 2.5-inch Figure Set
- Transformers: Bumblebee Cyberverse Adventures Dinobots Unite Smash Changer Optimus Prime
Hasbro’s well known blaster brand, NERF leads the category with the number one position in the industry, NPD, continuing for over 50 years.
This year’s new sports action products include:
- NERF Fortnite Compact SMG Motorized Dart Blaster
- NERF Minecraft Sabrewing Motorized Bow
- NERF Roblox Zombie Attack: Viper Strike Dart Blaster
- NERF Ultra Speed Blaster
Coming off a full year of US travels, Peppa Pig is welcoming all fans to new tv series, Peppa’s Club. The TV series premieres in May on the Nick Jr. preschool block on Nickelodeon. The Peppa’s Club episode arc will include a celebratory four-part TV special featuring Peppa and her pals using their brand-new clubhouse to play imaginative adventures.
New preschool show products include:
- All Around Peppa’s Town Set
- Peppa Pig Kids Only Clubhouse
- PJ Masks Animal Power Charge & Roar Power Cat
Play-Doh remained the number one property in the Arts & Crafts category (NPD) across the globe. Play-Doh’s product releases for this year include the following and more:
Play-Doh Kitchen Creations Ice Cream Truck
Hasbro’s iconic brand, Baby Alive, has kept its spot as the top Global Nurturing Doll according to NPD.
The My Little Pony: A New Generation movie debuted as the number one kids title in 86 countries in fall 2021 as well as the top overall film in 20 countries.
Launching April 2022 is a weekly YouTube series, My Little Pony: Tell Your Tale. Debuting exclusively on Netflix is the series My Little Pony: Make Your Mark, premiering in September, along with two Netflix specials, Make Your Mark debuting in May and Winter Wishday dropping in November.
Fashion brand products include:
- Baby Alive Princess Ellie Grows Up
- My Little Pony Mini World Magic
- My Little Pony Musical Mane Melody Playset
As the top games company (NPD), Hasbro’s contributions include face-to-face, tabletop and digital offerings.The development of many of Hasbro’s games is led by their team at Wizards of the Coast.
Products being released this year in the gaming category include:
- Clue Treachery at Tudor Mansion Game
- Clue: Bridgerton Edition Game
- Connect 4 Spin Game
- Dungeons & Dragons – Critical Role Presents: Call of the Netherdeep
- Dungeons & Dragons – Dragons of Stormwreck Isle
- Magic: The Gathering – Streets of New Capenna Set Booster
- Magic: The Gathering – Commander Legends: Battle for Baldur’s Gate
- Monopoly Travel World Tour Game
- Monopoly: Bridgerton Edition Game
- Monopoly: Fall Guys Edition Game
- Sorry! Sliders: Fall Guys Edition Game
For the past decade, Hasbro has been recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute.
Peppa Pig Celebrates 10 Year Anniversary With New Content and Merch
Hasbro Bringing Roblox Into The Real World With New Toys and Games