Looking for the hottest licensing properties in the toy world? You could do worse than heeding the advice of retailing giant Toys’R’Us, which has relaunched its annual Geoffrey’s Hot Toy List for the 2020 Yuletide season.
This year the Toys ‘R’ Us team has selected the top 20 hottest toys of the year from well-known toy brands including Fisher-Price, Hasbro, LEGO, Mattel, Spin Master, VTech and more. This year’s Hot Toy List is brought to life in a YouTube video starring the true experts in toys; namely, kids.
“During this exceptional time, the toy category remains a bright spot as parents and kids look to keep themselves entertained and active while at home,” said Richard Barry, Tru Kids CEO. For more than 20 years, Toys ‘R’ Us has delivered the Hot Toy List to help families plan their holiday shopping lists and I’m thrilled to bring it back. Now more than ever, toys are in demand and Toys ‘R’ Us will continue to serve as a trusted source to bring the magic of play to kids and families, allowing them to bond and make lasting memories this holiday season.”
The top toys that made Geoffrey’s Hot Toy List include:
- Barbie Dreamhouse Dollhouse with Wheelchair Accessible Elevator from Mattel
- Blue’s Clues & You! Dance-Along Blue Plush from Just Play
- Hatchimals Pixies Crystal Flyers Pink Magical Flying Pixie Toy from Spin Master
- Hot Wheels Sky Crash Tower Track Playset from Mattel
- KidiZoom Creator Cam from VTech
- LEGO DOTS from LEGO
- LEGO Harry Potter Hogwarts Astronomy Tower 75969 Building Set from LEGO
- LEGO Super Mario Adventures with Mario Starter Course 71360 Building Kit from LEGO
- Little People Launch & Loop Raceway from Fisher-Price
- Monster Jam Official Megalodon Storm 1:15 Scale All-Terrain Remote Control Monster Truck from Spin Master
- Nintendo Switch Console with Neon Red/Neon Blue Joy-Con from Nintendo
- Operation Pet Scan Board Game from Hasbro
- PAW Patrol Dino Rescue Dino Patroller Motorized Team Vehicle from Spin Master
- Peppa Pig Shopping Mall Playset from Jazwares, LLC
- Pets Alive Fifi the Flossing Sloth from Zuru
- PJ Masks Transforming 2 in 1 Mobile HQ Playset from Just Play
- Rainbow High Fashion Dolls from MGA Entertainment
- Squeakee The Balloon Dog from Moose Toys
- Star Wars: The Mandalorian The Child Animatronic Edition from Hasbro
- The Animal Interactive Unboxing Toy Truck from Spin Master
The list comes out as toymakers and retailers are celebrating one of the best years for sales in the past decade, as parents spend more to provide their children with safe, at-home entertainment during the pandemic.