Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
World of Licensing

U.S. & Canada Lead Per Capita Consumption for Licensed Sales

It’s hardly surprising that the world’s largest licensing market is also the number one consumer of licensed goods on a per capita basis. In 2015, each person in the U.S. purchased an average $293.12 worth of licensed products, nearly $30 more than the average consumer in Canada (No. 2 at $264.31), according to TLL’s Annual Licensing Business Survey. Click here to see the full list.

The disparity is even more impressive when you consider that the U.S. population is over 10 times bigger than Canada’s. Until 2012, Canada did, in fact, consume licensed goods at a higher per capita rate than its neighbor to the south. But since then the two nations have travelled in opposite directions. In 2015, the trend accelerated with U.S. per capita consumption increasing 3.5% (+$10.00 per person) and Canada’s falling back 2.0% (-$5.35 per person).

The Top 15

Fourteen of the top 15 countries for per capita consumption in 2015 were also in the top 15 in 2013. The one exception is New Zealand’s displacement of Finland. Although the order of the top 15 is little changed, there were a couple of shifts:

  • The U.K. leapfrogged Macau for the fourth spot;
  • Japan moved up one spot to number 8;
  • Belgium fell from 8 to 11;
  • Denmark (No. 9) and the Netherlands (No. 10) each gained one spot;
  • Germany moved up one place to 14.

See the complete list of the top 49 countries, including per capita and overall retail sales of licensed merchandise, here.

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

CITY / STATE

Try Premium Membership

(-000tll-)
()