It’s hardly surprising that the world’s largest licensing market is also the number one consumer of licensed goods on a per capita basis. In 2015, each person in the U.S. purchased an average $293.12 worth of licensed products, nearly $30 more than the average consumer in Canada (No. 2 at $264.31), according to TLL’s Annual Licensing Business Survey. Click here to see the full list.
The disparity is even more impressive when you consider that the U.S. population is over 10 times bigger than Canada’s. Until 2012, Canada did, in fact, consume licensed goods at a higher per capita rate than its neighbor to the south. But since then the two nations have travelled in opposite directions. In 2015, the trend accelerated with U.S. per capita consumption increasing 3.5% (+$10.00 per person) and Canada’s falling back 2.0% (-$5.35 per person).
The Top 15
Fourteen of the top 15 countries for per capita consumption in 2015 were also in the top 15 in 2013. The one exception is New Zealand’s displacement of Finland. Although the order of the top 15 is little changed, there were a couple of shifts:
See the complete list of the top 49 countries, including per capita and overall retail sales of licensed merchandise, here. [geoChart vaxis=”{title: ”}” haxis=”{title: ”}” title=”Top 15 Countries, by Per Capita Retail Sales of Licensed Merchandise, 2015″] |